Grupo Your Launches an AI Agent. And I Still Believe in People.
A few weeks ago, when I took over the leadership of Grupo Your, I made a simple promise: to keep building the company our clients deserve. A company that stands by Portuguese SMEs not only when problems arise, but every day - anticipating, explaining, simplifying.
Today we take a step in that direction.
Introducing Your - our artificial intelligence agent
Starting today, Grupo Your makes Your freely available to the public - an AI agent accessible directly at grupoyour.com.
Your was built to answer the questions Portuguese business owners ask every day - questions that often go unanswered because clear, up-to-date, and trustworthy tax information is hard to find:
- "Is it worth opening a company or staying as a freelancer?"
- "What IRC rate applies to my case?"
- "I'm late on VAT. What do I do now?"
- "How much does it really cost to hire an employee?"
Your knows how to answer these questions. It has access to our entire library of guides, simulators, and articles. It's available anytime, with no waiting and no forms.
It's a genuine resource for any business owner - whether or not they are a Grupo Your client.
Why are we doing this?
Because we believe that tax information should not be a privilege.
In Portugal, there are hundreds of thousands of small business owners, freelancers, and startup founders making important decisions without access to basic guidance. They overpay IRC because nobody explained RFAI to them. They stay as freelancers because they never ran the numbers on opening a company. They miss IRS deductions because nobody warned them in time.
Your won't solve everything. But it will help. And for us, that's enough to justify the investment.
What Your does not replace - and never will
I want to be very direct about this, because I think there's a dangerous narrative in the market: that artificial intelligence will replace the tax consultant. It won't. And it's not nostalgia that leads me to say this - it's conviction.
In twenty years of Grupo Your's history, what created the most value for our clients was never processing a tax return. It was the conversation. It was the accountant who knew the client's business better than the client themselves. It was the consultant who, in a forty-five-minute meeting, identified savings of tens of thousands of euros that the company would never have found on its own.
Artificial intelligence is extraordinarily good at processing, answering, and systematizing. But there are things it cannot do:
It doesn't know the context. It doesn't know your business is about to grow, that you're thinking of selling a stake, that you have a partner with a complex tax situation. It doesn't know what it isn't told.
It has no legal responsibility. A certified accountant signs returns, represents the client before the tax authority, accompanies audits. No algorithm can do that - nor should it.
It doesn't anticipate. The real value of a consultant is not in answering questions. It's in asking the right questions before the client even formulates them. In saying "prepare yourself, the law is about to change and it will affect you like this."
Your is a tool. Our consultants are partners. They are fundamentally different things.
Our vision is clear
We use artificial intelligence to do better what we've always done - but not to replace what defines us.
At Grupo Your, AI handles the volume so our consultants have more time to think. To prepare richer meetings. To identify opportunities that data alone would never reveal. To be present when clients need them most.
The future we want to build is not a future without people. It's a future where people - our consultants, our clients - work better because they have better tools.
Your is one of those tools. Available to everyone. For free.
But when you have a question that truly matters - when you're making a decision that will shape the future of your company - talk to a Grupo Your consultant.
That conversation, that one, has no substitute.
Pedro Flores
CEO, Grupo Your
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